CHANNEL MEDIA GROUP - WHAT WE DO

Distribute Your Offers or Samples At Work

Make Your Brand the Highlight of the Work Day  

At Channel Media Group, we specialize in creating tailored marketing campaigns that connect your brand with highly engaged audiences in the workplace. Whether you’re launching a new product, driving foot traffic to your store, or increasing brand awareness, we’re here to deliver results with innovative strategies and seamless execution.  

We bridge the gap between brands and consumers by focusing on workplace marketing, in person delivery of offers and samples, digital campaigns, and strategic partnerships. Our expertise in brand activation and consumer engagement ensures your product or service reaches the right audience at the right time – at work.  

 

Who We Serve  

Our experience spans various industries, including restaurants, consumer packaged goods (CPG), retail, and more. From national chains to local businesses, we work with corporate entities and franchise groups to craft campaigns that resonate with their specific audiences.  

We’ve partnered with iconic brands like Wendy’s, Red Bull, Dunkin’, 3M, Valvoline, and Panera Bread, delivering successful campaigns for grand openings, product launches, catering promotions, student rewards, and more.   

“I [HEART] YOUR WHOLE TEAM! … Thank you for your incredible partnership

throughout this B2S cycle“.

Mary P.

Director, Field Marketing, National Restaurant Chain

The At-Work Freebies Network:

One Team, Two Branches  

As Channel Media Group’s premier working consumer network, At-Work Freebies reaches hundreds of thousands of businesses across the United States, spanning every industry. These professionals are not only highly engaged but also eager to explore new products, redeem exclusive offers, participate in surveys, and share valuable feedback.  

This network provides brands with a rare opportunity to connect directly with professionals during their workday, creating authentic engagement and fostering meaningful interactions.  

 

Number of Ambassadors

Consumers Reached

Average Business Size

How It Works  

Each business within our network designates an “Ambassador,” such as an HR or Office Manager, who enthusiastically receives and distributes your promotional offers. These Ambassadors enjoy being the “office hero,” sharing freebies and exclusive deals with coworkers.  

Businesses in our network have agreed to distribute your offers to their employees and, through years of survey responses, have expressed a strong desire for MORE programs, MORE often 

Just a quick thanks from the employee owners of the corporate office in Columbia for the Red Bull! I received the samples early in the week, but purposely waited until Friday…to make it FRI-YAY for everyone. Lots of buzz ’round the the office (figuratively and literally!) after going door to door saying “I’m here to help you FLY through your workday!” and handing them their can of Red Bull! LOL

-Angie R.

Emery Sapp and Sons, Columbia, MO

We maintain close relationships with our Ambassadors, communicating through email and phone to ensure businesses are fully aligned with all programs. This ensures smooth execution and maximizes the impact of your campaign.  

Our Process: From Concept to Results  

At Channel Media Group, we guide your campaign from start to finish, ensuring maximum effectiveness:  

    1. Define Goals: We start by understanding your brand’s objectives, target audience, and desired outcomes.  
    2. Customize Campaign: A tailored strategy is designed to align with your goals, incorporating key elements such as product samples, exclusive offers, or surveys.  
    3. Create the Targeted Audience: Our team carefully maps out your ideal audience using specific targeting criteria, such as location, industry, profession, and demographics.  
    4. Execute Artwork and Production: Artwork and production specifications are handled, ensuring promotional materials are designed and ready for distribution.  
    5. Activate the At-Work Freebies Network: Campaigns are launched to businesses in your selected audience. Our Ambassadors manage on-site distribution, delivering materials and offers directly to employees.  
    6. Engage and Measure: Throughout the campaign, we collect valuable consumer insights through surveys and monitor campaign engagement.  
    7. Provide Reporting: At the end of the campaign, you’ll receive a detailed post-program report that includes actionable data, survey responses, and insights into campaign performance.  

 

    Custom Campaign Approaches  

    We specialize in a wide range of campaigns tailored to meet the specific needs of your business: 

    Restaurant and Retail  

    • General Business Building  
    • Grand Openings/Anniversaries  
    • Remodels  
    • Competitive Intrusion   
    • LTO’s/New Menu Launch  
    • Catering  
    • Student Reward  
    • Fundraiser  

    CPG  

    • General Brand Building  
    • New Product Launches  
    • Seasonal and Holiday Peaks  
    • Promotions and Sales Events  
    • Competitive Intrusion  
    • Customer Acquisition  
    • Generate Trial and Create Buzz  
    • Shelf Lift

    Precise Targeting   

    Our network is mapped out nationally, enabling campaigns to target specific geographic areas, whether by state, city, or even down to the zip code level. You can also set a 3 to 5-mile radius around your store(s) to reach local businesses or schools.  

     

     

    Other Ways to Target Your Audience:  

    • Industry: Focus on sectors that align with your product or service.  
    • Profession: Reach professionals in roles most likely to engage with your brand.  
    • Demographic Leanings: Target by age, gender, or other key demographics.  
    • Business Employee Size: Tailor your campaign to small, medium, or large organizations for maximum impact.  

      By leveraging the power of our At-Work Freebies Network, we ensure your workplace marketing campaign connects with the right people, in the right place, at the right time.  

      Engaging Artwork Pieces  

      Each campaign includes custom-designed artwork pieces that captivate and connect with your target audience. These visuals are crafted to reflect your brand’s identity and messaging, ensuring they resonate with professionals in the workplace. From eye-catching common area flyers to digital assets, our artwork pieces are tailored to maximize impact and visibility.  

      A lot of times the brand itself creates the Ambassador letter with special offers and certificates for the employees. We take care of the envelope, packing slip, common area flyer, and digital assets.  

      Comprehensive Campaign Analytics  

      Gain valuable insights with detailed campaign analytics. For Ambassador surveys, you’ll receive full responses along with photos when applicable. Additionally, fulfillment details, including the number of samples distributed, will be provided to give you a clear understanding of your campaign’s reach and impact.  

      Sample Campaign Report  

      Anticipated Redemption 

      Customer redemption peaks during the second to fourth week of your campaign and remains steady until expiration. With feedback from the survey, you’ll also gain valuable insights into consumer behavior, preferences, and purchasing trends.  

      What Sets Us Apart  

      Our approach goes beyond traditional marketing. By focusing on workplace marketing, we connect brands with professionals during their workday—a time when they’re most engaged.   

      Our At-Work Freebies Network is powered by Ambassadors who distribute offers and samples directly to employees, creating trust, meaningful interactions, and driving lasting impressions.   

      Small dedicated team with years of experience – You will work directly with the Founder, Caitlin McCarthy, and Senior Account Director, Michelle Borczuch. In addition, Ann, our Data and Systems Manager, Anna, our Network Manager, and Veronica, our Marketing Specialist, will make sure your campaigns run smoothly.

      We ignite brand excitement and drive sales by delivering samples and messaging directly to consumers where they work—turning trial into loyalty!

      -Caitlin McCarthy

      Founder, Channel Media Group

      Solving Real Problems  

      We understand the challenges brands face in today’s competitive landscape. Whether it’s reaching specific demographics, boosting in-store traffic, or building brand awareness, our campaigns are tailored to address these obstacles head-on. Our solutions are designed to meet your unique needs and deliver tangible results.   

      Let’s Get Started  

      Partnering with Channel Media Group is easy. Reach out to us to discuss your goals, and let us design a custom campaign that meets your needs. With our expertise and resources, we’ll help you take your brand to the next level.  

      We’d love to discuss how Channel Media Group can help you achieve your marketing goals. Let’s make your brand the talk of the workplace! 

      Reach Us

      We’d love to help you drive more traffic and lift sales! Here are a few ways to reach out to our sales team.

      Cleveland, Ohio

      (440) 478-6209   

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      Cleveland, Ohio

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