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WENDY'S CASE STUDY

WENDY’S | CASE STUDY

901,986 Wendy’s Offers to Essential Workers

Channel Media Group has during 2021 and 2022 distributed 901,986 offers for Wendy’s over 14 campaigns. In the below case study, campaign #5, Wendy’s reached Essential Workers in the Education and Medical fields, to brighten their morning with a complimentary breakfast. To ensure these offers reached the right people, Channel Media Group built a data-driven, targeted media plan making sure that the Essential Workers were fully opted-in to this exclusive campaign.

Find out how we did it!

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Find out How You Can Reach Your Targeted Audience and Drive Consumers to Your Stores. Contact Us Today!

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We’d love to help you drive more traffic and lift sales! Here are a few ways to reach out to our sales team.

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600 Superior Ave. East
Cleveland, Ohio
44114

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+1 440 478 6209

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info@channelmediagrp.com

Leave A Message

The breakfast freebies card were great, we loved them. Marley Middle school teachers were very pleased.

-Admin

Marley Middle School

Connecting You to Niche Audiences – Nationally

CMG is a multi-channel marketing platform which reaches niche audiences of consumers with samples, offers and messaging on a national scale – offline + online. Choose from hundreds of firmographic data points to reach your target audience.

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Sample + Offer + Messaging

CAMPAIGN SPECIFIC QR

Channel Media programs transform offline assets into online action by including custom, campaign specific QR codes on each asset delivered to your targeted niche audience of consumers. Custom QRs are your opportunity to gain valuable consumer insights or direct traffic to other online assets, such as a landing page, website, online offer, app, social page or interactive media.

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Digital Display | Ads + Offers

GEO BASED MOBILE TARGETING & AD DELIVERY

Addressable audiences are generated based on the physical locations which samples and offers are delivered and distributed offline. Channel Media delivers digital display advertising prior to, during and after the physical campaign drop to reinforce brand recall, engagement & call to action.

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Email Engagement

EMAIL MARKETING & CAMPAIGN OPTIN

Based on audiences who have received offline or online/offline assets, Channel Media matches your audience available for email marketing campaigns. Get detailed information to follow-up with prospects that engaged with campaign emails. .

Our Ambassadors are Your Ambassadors

We have an Ambassador at each business to implement each program. Our permissioned network stays up-to-date through form-fill opt-ins, surveys and emails. We honor the relationship by sending only content they like and want, and constantly receive photos and letters expressing appreciation and engagement with your brand – in addition to thousands of survey responses.

Interactive Map of Ambassadors

Connecting Your Brand to Niche Audiences – Nationally

CMG is a multi-channel marketing platform which reaches niche audiences of consumers with samples, offers and messaging on a national scale – driving offline + online outcomes. Choose from hundreds of firmographic data points to reach your target audience.