A BOOST IN ENERGY GIVES RESULTS   

Red Bull wanted to surprise hardworking employees to brighten their day with a Red Bull can and a note. A short reminder to Construction and Manufacturing Workers about how Red Bull can help while they work. To ensure the cans got into the hands of the right people, Channel Media Group built a data-driven, targeted media plan. Making sure that the right businesses were fully opted-in to this exclusive campaign. We distributed 26,880 Red Bull cans. That’s how our journey with Red Bull started in 2022.

Since then, we have distributed 167,416 Red Bull cans to our At-Work Freebies Network. Currently, we are in the process of another campaign distributing another 26,000 cans to construction workers in the mid-Atlantic region – totaling 193,416 Red Bull cans!

Find out how we did it in the slideshow below. Click the arrow on the right to see the next slide. 

Sample Profile

We’ve mapped our network, to target a desired sample audience. Use the map below to interact with our network and view audiences you can drive trial and sales lift with by Profession and Geolocation. Hold the ‘control’ or ‘command’ button to select multiple states, industries, etc. There are 3 pages in this report. Navigation can be found along the bottom of the window. Fullscreen toggle can be found in the bottom righthand corner of the window. 

Engagement Creates Fans!

Congratulations to Shawn S. from Doggett Freightliner in Arkansas, the winner of $250 in our Red Bull Photo Contest.

A successful campaign is not just to get your offers in the right hands, it also means engagement. Channel Media Group creates customer engagement through contests, surveys, and amazing offers from brands like yours.

With Red Bull we did a photo contest, encouraging customers to send us pictures while enjoying their drinks. A real success, see more contest participants below.