CHANNEL MEDIA GROUP | AT-WORK FREEBIES NETWORK

The 2026 Workplace Consumer Survey reveals a major shift in how employees are spending, and what it takes to win their attention.

While 43% of consumers feel pessimistic about the economy, they are still actively making purchases, but with a sharper focus on value. Two-thirds (66%) are actively looking for deals and promotions, and 46% say better pricing would make them switch brands.

Even as 68% report dining out less frequently, food and beverage purchases remain a consistent part of the workweek, with 66% buying during work hours. More importantly, nearly 9 in 10 consumers can be influenced to make an unplanned purchase.

The biggest shift? Offers now outperform advertising. Consumers are far more likely to respond to coupons, discounts, and workplace promotions than traditional marketing.

For brands, the takeaway is clear:
The opportunity isn’t disappearing, it’s shifting. Brands that show up with the right offer, in the right moment, especially in the workplace, can drive trial, switch behavior, and repeat purchases.

Dive into the infographic and full report below, both are available for easy download.